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Breadtalk Celebrates 14th Anniversary July 10, 2014

Posted by gurkhason in event, food, media invite.
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Breadtalk 14th anniversary - Ah Bian, Handoughver, Tan Tart

14 years ago, who would have thought that bread can talk?  I remember I was one of those who queued up at the “boutique” bakery and queuing up for the latest fad of buns with pork floss on top.  I love the combination of soft buns, sweet mayonnaise and pork floss that shook the world.  Till today, the pork floss bun remain a key signature favourite not only in Singapore but also around the world.

Pictured above:  Ah Bian 阿扁 (2000) $1.60 – Flat sweet bun filled with smooth yam paste and topped with black and white sesame seeds in commemoration of newly elected Taiwanese President in the same year.  Handougver 接杰捧 (2004) $1.80 – A cheekily-named tomato loaf laced with sweet-spicy chilli paste, streaky bacon and Cheddar cheese to mark the change of leadership in Singapore; from Goh Chok Tong to the current Prime Minister Lee Hsien Loong.  Tan Tart 总统椰疯狂(2011) $1.40 – A luscious Portuguese egg tart as a salute to the newly elected President of Singapore, Mr Tony Tan.

BreadTalk 14th anniversary - Bull Run, Wasabi Flosss, I.H.Q (International Happy Quotient)

Over the years, our national favourite pork floss buns have also took many different changes.  Several buns were specially designed to commemorate the different milestone of the Group.  One is the Bull Run 牛转乾坤 (2003) $1.60 to celebrate a significant milestone of the BreadTalk Group initial public offerings (IPO) on that year to represent the brand’s upbeat outlook for the future.  For its 12th anniversary, the Wasabi Seaweed Floss 芥末紫菜松松 (2012) $1.80 was specially created which is crowned with piquant wasabi egg cream, wasabi seaweed and sesame floss!  Definitely a delight.  I.H.Q (International Happy Quotient) 开心指数 (2014) $1.80, a sweet flaky pastry filled with delicious custard cream, candied orange peel and chocolate chips was created to celebrate the opening of Breadtalk Group IHQ building at Tai Seng Road.

BreadTalk 14th anniversary - Crouching Tiger, Hidden Bacon, Phoenix, Apple of My i, Kitty in White & Black, Breadzil collection

I have also been very intrigued by the ingenuity of the names that Breadtalk has come up with over the years.  Actually its not only the name, but also the crafting and design of the buns.  One of my early years favourite is the Crouching Tiger, Hidden Bacon 卧虎藏龙 (2001) $1.60 – yes it is not a typo, not dragon but bacon.  This is a soft French-style rustic breakfast roll with lashings with bacon and cheddar cheese named almost after Lee Ang’s award winning movie.  To honor China’s rocket launch, a flavoursome roll offers chicken and mushroom topped with mayonnaise and sprinkling of paprika and parsley named Phoenix 火凤凰 (2008) $1.60.  As a tribute t Apple Inc.’s co-founder Apple of My I 为i而生 (2011) $1.60 was created – a green apple inspired sweet bun with a tantalising fillings of soft red apples ad cream cheese custard with a touch of cinnamon.  Unfortunately they are not able to bake the bun with a bite off the apple.  The most recent Breadzil Products (2014) $1.40 to $2.30 was created to revel with the World Cup Fever.  Click on the link to learn more about the four creations for the World Cup held in Brazil.  Sweeping Breadtalk by storm is the Kitty affairs when a series of products was launched.  Kitty in White/Kitty in Black 吉蒂巧克力圈 (2013) $1.40 was unveiled; two irrestible Hello Kitty donuts with luscious dark or white chocolate glaze decorated with mini sugar sprinkles – the love of kids and ladies alike!

BreadTalk 14th anniversary - Fatt Choy Wong, Hello Kai!, Laksa Bowl

The auspicious buns Fatt Choy Wong 发财旺 (2010) $1.50, are chocolate brioche buns filled with custard cream and marked with well wishes of fortune 财 and prosperity 旺 to mark the opening of BreadTalk outlet at Resorts World Sentosa.  And to welcome Kai Kai and Jia Jia to the Singapore Zoo, Hello Kai! 凯熊 (2012) $1.70, BreadTalk conceived an endearing panda-shaped sweet bun with chocolate milk filling.  This is too cute to be eaten!  Finally to commemorate BreadTalk participation in Singapore Day 2013 held in Sydney, this tasty Laksa Bowl 叻沙一碗 (2013) $1.70 was created. Incidentally, I was at Australia Sydney during Singapore Day!  This Laksa bowl has a blend of spicy laksa paste, rich coconut milk, fragrant ginger flower and chicken cubes.  For some reason, it is a very appropriate to have this Laksa bowl because one of the Singapore Favourites I missed when I was working overseas was Laksa for its rich, spicy flavours.

Happy birthday BreadTalk!  I wish BreadTalk will continue talking for many years to come!



From 16 to 20 July – Enjoy 20% off with minium purchase of $8 storewide

From 29 to 31 July – Indulge in special 6-in-a-box Flosss/Fire/Wasabi Floss buns at only $7.


For store location please, visit BreadTalk website.

Photo Credit:  Sixth Sense PR.

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I am also on Instagram and Twitter.  Join me on my journey of discovery: travel adventures, culinary delights and all things fun in Singapore and abroad.  There will never be a dull moment!

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