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Thye Moh Chan Mooncakes: Where Tradition Meets Modernity August 26, 2013

Posted by gurkhason in food, media invite.
Tags: ,

Thye Moh Chan Mooncakes ZoomThye Moh Chan is one of my favourite in recent times, where a brand with 70 years long tradition has been modernised to achieve consistency in flavour and taste.

Thye Moh Chan Mooncakes Box

I was happy to head to Thye Moh Chan at Chinatown Point to lay my hands on these Teochew Mooncakes although they have another branch at Parkway Parade which is closer to me.  But nothing really beats the feeling of buying mooncakes in Chinatown.  It feels more real isn’t it?  You can choose from these assorted flavours and the variety seeking in me choose the four different flavours.  Then I can tell you how each one taste.

Thye Moh Chan Mooncake TraditionalElegant Gold Box with Lotus Motif

Thye Moh Chan Mooncake Box MixRoyal Purple with Peony Motifs

I simply adore the motifs on its boxes.  The royal purple for the Teochew Mooncakes and golden box for the Traditional Teochew Mooncakes.  Beautiful and elegant packaging is essential and many actually designed very extravagant boxes to woo customers?  I am one of those few who actually keep the boxes to store my trinklets and knick knacks!

After taking several pictures of the mooncakes, I have decisively dissected each and every mooncake for the taste test!

Thye Moh Chan Mooncakes  Salty Tau Sar Single YolSalty Tau Sar with Single Yolk 咸豆沙(单黄)

As I bite into the savoury tau sar, it is bursting with the traditional flavour of shallots, something which I like very much because it makes for a fragrant taste.  Despite me savoring the mooncakes two days after I collected it, I am happy that the pastry is still so flaky as though it is still fresh from oven.  I guess the box makes for a good seal of freshness.  You can see from the cross section of the pastry how flaky it is.  The yolk is also quite interesting here because unlike the normal mooncakes where you have the “in-your-face” egg yolk, what they have here are more balanced in taste and does not make you feel sick from too much of the yolk.

Thye Moh Chan Mooncakes Sweet Tau Sar Single YolkSweet Tau Sar with Single Yolk 甜豆沙(单黄)

You often hear this, “savoury then the sweet”, so I was obedient and followed the sequence even though I usually like the sweet tau sar better!  Indeed I like the sweet tau sar better; just a matter of preference; because the mung bean filling are smoother.  With the sweet tau sar, you can actually taste the saltiness from the yolk better.

Thye Moh Chan Mooncakes Double DelightDouble Delight 潮州双拼

This double delight is a combination of red bean paste together with winter melon feelings.  It has a unique taste that people may not be accustomed to it on first bite.  I get to enjoy this better with each bite because there is really get a myraid of flavour in this mooncake, where you can have a subtle taste of dried orange peel, bite on the melon seeds and white sesame.  When biting on the red bean and winter melon filling, you can also feel this mochi-like texture from the glutinous rice flour which makes for an interesting texture.  This is definitely a must-try amongst all the mooncakes.

Thye Moh Chan Mooncakes Yuan YangYuan Yang 鸳鸯

I always think that the Yuan Yang is created to inject some element of “BreadTalk” into Thye Moh Chan.  If you have not already known, Thye Moh Chan is a brand under the BreakTalk group when they acquired Thye Moh Chan when its owner decided to fold up its operations.  BreadTalk Group felt it is a waste to let a good historic confectionery to stop serving its traditional favourites and therefore decided to continue their great tradition.  So perhaps that is how the spicy pork floss make its away into this traditional goodies.  This certainly is where traditional meets modernity at best.

Thye Moh Chan Mooncakes are available at both Chinatown Point and Parkway Parade outlets.  Prices range from $24.80 (Medium, 4pcs/box) and $22.80 (Large, 1 pc/box).  Click here to go to Thye Moh Chan Mooncake Special Page.

Promotions:  From 13 July to 31 August, enjoy 25% discount for purchase of 10 or more mooncake vouchers.

Mooncake collection date:  5 August – 15 September

OCBC Cardmembers Privileges:
From 13 July to 31 August, OCBC Cardmembers enjoy 20% discount for purchase of 2 boxes or more.

Thye Moh Chan 泰茂栈 | Chinatown Point
133 New Bridge Road
#01-45 Chinatown Point
Singapore 059413
Contact Number: 6604-8858
Open Daily: 10am to 10pm

Thye Moh Chan泰茂栈 | Parkway Parade
Food Republic, #B1
Contact Number: +65-6344 8885
Open Daily: 10am to 10pm

Corporate Sales Hotline:  6854-9732

Related Post:

Thye Moh Chan @ Chinatown Point



1. Benson Ang - August 30, 2013

Overall I feel that the packaging has improved. Recently when I tried their Double Delight and Sweet Tau Sar with Single Yolk, I found that the standard of the mooncakes is not as good as before.

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